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ANZSCO 225112Updated 2026-01-29
Market Research Analyst
National shortage level: Low
ANZSCO 225112OSCA 221533
Snapshot
Median pay: AUD 104k
Weekly earnings: AUD 2000
Salary range: AUD 94k-AUD 115k
Job ads trend: Not listed
Time to hire: Varies
Visa pathways: Check eligibility
State distribution
44.5%
NSW
32.9%
VIC
11.5%
QLD
Education mix
51.1%
bachelor degree
27%
Post graduate
10%
year 12
Role overview
Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.
What you do
- • Plans, develops and organises advertising policies and campaigns to support sales objectives.
- • Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services.
- • Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement.
Core skills
Credentials & pathway
- Recommended level: bachelor degree (51.1%)
Recent job ads
No ads listed yet.
Tasks
- • Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services.
- • Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- • Analyses data regarding consumer patterns and preferences.
Earnings
Weekly median: AUD 2000
Annual median: AUD 104k
Range: AUD 94k-AUD 115k