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ANZSCO 225111Updated 2026-01-29

Advertising Specialist

National shortage level: Low

ANZSCO 225111OSCA 221131

Snapshot

Median pay: AUD 100k
Weekly earnings: AUD 1920
Salary range: AUD 90k-AUD 110k
Job ads trend: Not listed
Time to hire: Varies
Visa pathways: Check eligibility

State distribution

48.3%
NSW
31.3%
VIC
10.4%
QLD

Education mix

60.8%
bachelor degree
11.5%
advanced diploma/ diploma
10.7%
Post graduate

Role overview

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

What you do
  • Plans, develops and organises advertising policies and campaigns to support sales objectives.
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
  • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

Core skills

    Credentials & pathway

    • Recommended level: bachelor degree (60.8%)

    Recent job ads

    No ads listed yet.

    Tasks

    • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
    • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
    • Plans, develops and organises advertising policies and campaigns to support sales objectives.

    Earnings

    Weekly median: AUD 1920
    Annual median: AUD 100k
    Range: AUD 90k-AUD 110k